Conviction isn’t built on experience. It’s built on values. Experience can fail you. Values cannot. When strategy collapses or the market shifts, a leader anchored to their Personal Non-Negotiables never drifts. This is the difference between surviving a crisis and leading through it. Here’s why conviction wavers—and how to rebuild it: 🔹Conviction isn’t built on experience. It’s built on values. Experience can be impressive—but it’s not unshakable. Values are. 🔹 Strategy fa
